Home sellers need to price their homes competitively so that they achieve the biggest payoff and feel no remorse for selling. To accomplish this goal, sellers’ agents need to share the data they used to determine their suggested list price and explain their thought process. Agents also may want to walk through other on-market homes listed at the seller’s desired range to show them the features that justify the higher price. Additionally, Realtors should strive to create a bidding war by having the home professionally staged and highlighting key selling points. Finally, they need to explain to sellers the importance of setting the right price to generate as many legitimate offers as possible and how using emotional attachment to assign value can sabotage those plans. | Read More
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