With over 150 million users, including a large number of millennials, home sellers should use Instagram as a marketing tool. Although it only hosts photos, unlike other social media platforms, there are several ways that agents can get the most out of the site. To grab users’ attention, sellers should make sure the home is clean and clutter-free and that they are not visible in any of the photos. They also should take advantage of editing apps to frame and crop photos, as well as add text, and they should ensure that their photos look professional. Additionally, sellers should use hashtags with such terms as house, home, real estate, and city/state to make their photos easily found via search. | Read More
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