Shooting property videos is a painless process, especially since improvements in camera phones and the emergence of cheaper video cameras and user-friendly editing tools enable real estate agents to do it themselves. These virtual tours should focus not just on the home but the neighborhood as well, from local events to high school sports teams. Agents also should interview neighbors about why they love the community; spotlight local market data; and even add some background music. Sellers should share their videos on social media; and they can consider services that create listing videos as well. | Read More