Aside from a couple celebrity voices that only answer to key phrases, Alexa’s voice has been exclusively female—until now, that is.

A new, male option for Alexa’s voice has begun rolling out this week, just days after Amazon announced that the voices of Shaquille O’Neal and Melissa McCarthy would be joining Samuel L. Jackson’s celebrity Alexa voice.

First discovered by The Ambient, Alexa’s new male voice represents a major milestone for Amazon’s digital assistant, which has had the same, familiar female voice (reportedly that of voice actor Nina Rolle) since Alexa first launched back in 2013.

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