Americans Ready to Spend Money…Especially on Housing

Now is a good or excellent time to enter the housing market, according to most of the 1,004 adults polled for PulteGroup’s Home Index. Some 67 percent of participants plan to buy a home — 32 percent of them within the next two years. The most engaged segments are Millennials and move-up buyers with 85 percent and 71 percent, respectively, intending to purchase a home in the future. “For the first time in years, Americans have a growing sense of optimism that the housing market is improving, and that these positive changes may be sustainable,” says PulteGroup sales executive Margaret Gramann. The main drivers for purchasing a home are the need for more space and the view that owning a home is a smart financial investment. Also, 70 percent of home shoppers plan to spend as much or more money on their next home; and 64 percent prefer a home that is move-in ready. | Read More