Property listings that feature a blurry image — or even worse, no photograph at all — will turn off prospective buyers and deter them from clicking for additional information. Substituting a picture of a tree, streetscape, or other imagery, rather than a photo of the home, also is a mistake. To engage house-hunters, the property profile photo must be so captivating or intriguing that browsers will not skip past it without taking a closer look. A glamour shot of the residence, therefore, is warranted — one that showcases the front of the home. Once prospects are drawn in by the profile picture, they will be more receptive to other photos that reveal more about the property. | Read More
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