To get online buyers to attend open houses, sellers should update times and other details on all listing sites, as listings are not automatically updated across sites. They also should create Facebook Event pages for their open house events, featuring property photos and selling details; and advertise them on their Facebook Business Page, taking care not to spam their entire network to avoid losing friends. Open houses should be marketed on Craigslist as well. Attendees who check in on FourSquare should be offered a reward, such as a scratch-off lottery ticket or a gift card. Finally, real estate agents should mention their open houses on social networks and tweak each message to avoid being repetitive and turning off followers. For instance, they can talk about baking cookies for the open house or packing towels to protect the carpets at an open house scheduled on a rainy day. | Read More