Open houses are critical, not only for drawing attention to the property that is listed but also for attracting visitors who may ultimately become new clients of the host Realtor. In order for these events to work, however, the home must be uncluttered, clean, and generally salable. And while a vacant house that is on the smaller side might allow prospects to conjure up their own visions of the future, a large property with no furniture could very well come across as empty and cold. Another key is getting people to attend open houses, meaning leveraging social media to spread the word and also putting out signs well in advance. “Treat it like a party,” advises Cherie Altsman of the Howard Hanna Real Estate office in Seven Fields, Pa. “Have some light refreshments and put out signs with balloons to make them visible and make the open house look festive.” | Read More