How to Sell Real Estate to Millennials

For today’s wealthy young home buyers, luxury means high-end amenities and multifunctional rooms rather than extra space. Well-off Milliennials also want to invest in more than one home, and some invest all of their assets in real estate instead of the stock market. According to the National Association of Realtors, this generation accounts for 28 percent of recent buyers. The markets most popular among Millennials tend to have booming economies and plenty of jobs, such as Texas and San Francisco. Among other traits, luxury Millennial buyers prefer new construction, modern designs, large rooms for entertaining, walkable communities, and cell/Internet accessibility. Thus, sellers would be wise to stage their homes, repaint the walls, make the kitchen look more modern, install energy-efficient appliances, and highlight how the dining room and other spaces could be used differently. | Read More