Is Instagram Real Estate’s Next Frontier?

The Instagram app makes it easy for amateur photographers with smartphones to create works of art. Some real estate firms are taking advantage of the app’s popularity and using it to accentuate their listings. Instagram offers numerous filters, with the home’s appearance and the targeted audience determining which one will help it sell. Buyers who are cynical about real estate photos will appreciate images without a filter; while homes with a rustic feel, natural wood siding, or adobe could benefit from the sepia filter, Toaster. Meanwhile, the black and white filter, Inkwell, could help emphasize the elegance and strong lines of modern and post-modern homes or those with underwhelming exterior colors. Featuring a purplish tint, the Nashville filter will attract buyers who like movies and want to imagine living in one; and the 1977 retro filter with white border would work well with ranch and vacation-style lake homes. | Read More