During the slower winter months, real estate listings should be filled with catch words and phrases that will catch buyers’ attention. Buyers are drawn to listings that mention “open floor plan,” “downstairs master,” “walkability,” “solar” or “energy efficient,” “updated,” and “low HOA fee.” Listings should be specific, noting “oak floors” instead of “wood floors;” and those denoting high-end appliance brands, like Sub-Zero and Viking, also will generate buzz. However, with a focus on “turn-key” or “move-in-ready” properties, sellers should use “income property” instead of “fixer” or “needs work,” although the latter might grab the attention of first-time buyers looking for homes in neighborhoods they otherwise could not afford. Other terms to avoid include the overused “Hurry, won’t last!,” “gourmet kitchen,” “luxury bath,” and “rare” along with “charming,” which often means “small,” and “classic,” which is thought to mean “outdated.” | Read More