Make a Video That Sells Your Home: Follow These Tips

Real estate listing videos are gaining popularity as an effective strategy for selling homes quickly. However, this approach only works with proper execution. The primary goal should be to tell a story about the house that will attract a specific kind of buyer. With that in mind, pinning down the target market — families, investors, singles, etc. — should be the first step. From there, a strategy should be formed, zeroing in on the property’s most exciting rooms and features. The video should not linger too long in any room, however, since the entire finished product should only be about 60 to 120 seconds in length — and that is including interviews with the agent or homeowner. These should sound like natural conversations rather than scripted statements. Finally, effective listing videos often include footage of the sellers relaxing poolside, gardening, cooking, or otherwise enjoying their property. | Read More