Market Ready

While physical staging involves the removal of clutter and the strategic placement of furniture, virtual staging involves digitally altering photos of a home to show the potential of the space. Daniella Schlisser of the Corcoran Group says physical staging is best because “not only can you provide a buyer with a photograph of what the space looks like, but when they come in, they can actually see the space.” She says virtual staging — which costs around $65 to $75 — is useful when marketing vacant homes, especially when physical staging — which can cost $2,500 or more — is cost prohibitive. Schlisser says it is important to stage vacant homes so that buyers can visualize their furniture in the space. Virtual staging also allows agents to jazz up old furnished apartments or provide a “more luxurious look,” says Ilaria Barion of Virtual Staging. Regardless of the type of staging used, the living room and the master bedroom should be the focus, with just a few pieces of furniture used so as not to overwhelm the space, she adds. | Read More