Model Units Drive Quick Sales, Realtors Say

Realtors are going beyond simple staging to spur sales, now going so far as to create furnished model units; and many are finding that the strategy is successful. “As soon as I model an apartment, I sell it,” says Sheree Yellin, vice president and sales manager of 5th On The Park in New York City. “I sell it so fast the paint is hardly dry.” Furnished units help buyers see the possibilities; and some like what they see so much, they want to buy them as is. | Read More