Neighbors Can Be Seller’s Best Ally

While Realtors invest heavily in signage, newspaper advertisements, fliers, open houses, the Web, and other resources to market their listings, they acknowledge that another key — and free — source of help are the property’s neighbors. People already living in a neighborhood where a home is up for sale often pass along information about it through casual conversation with friends, co-workers, and relatives. Agents agree that word of mouth is a great way to promote a property and get prospective buyers in the door. | Read More