Next Generation Buyers: Savvy, Sophisticated and Ready to Buy

Generation X and Y, encompassing 103 million individuals ages 18-48, likely will fuel the housing market and the overall economy in the coming years. These generations are different from their predecessors in that they have access to more information through the Internet, more readily embrace technology, and are willing to research locations and home specifications before buying. A 2012 Better Homes and Gardens Real Estate survey found that 77 percent of Gen X and Y Americans believe they are more knowledgeable about homeownership due to extensive media coverage during the past six years. Because of the housing downturn, they are more likely to consider the risks and rewards before making a purchase. As a result, Realtors seeking to attract Gen X and Y buyers need to deliver relevant and engaging content through online channels and build systems that better meet their needs. | Read More