Open House Marketing: 4 Things Sellers Should Avoid

When it comes to open houses, selllers should remember that the focus should be on showing the home to the right buyers and staging it to sell. This means that sellers should not be present, as buyers are more likely to have serious conversations about the listing when the owners are not around. Sellers also should avoid distractions that take away from the home, like live entertainment or fully catered meals. In addition, they should not restrict buyers’ access to rooms, closets, basements, or portions of the yard unless there is a safety concern. Finally, they should invite neighbors to the open house, as they may know people who might be interested in buying. | Read More