Open Houses Helpful in Today’s Market, Real Estate Agents Say

Open houses are not as popular these days due to the number of bank-owned homes on the market, increased use of the Internet by home buyers to search for properties, and sellers concerned about strangers looking through their belongings. However, some real estate agents believe these events are a useful way to drum up business in a tough market. While most agents do not actually sell homes through open houses, hosting them gives realty professionals an opportunity to meet prospective new clients — particularly buyers who are not yet represented by an agent. Open houses also attract neighbors who are curious about the value of their homes. | Read More