Some real estate listings, such as those featuring glossy photos and pithy real estate copy, are so well done that they captivate viewers. However, other front-yard fliers can leave one speechless — with dismay. For example, a recent advertisement for one home in California’s Inland Empire read: “This is a lovely corner pie lot, landscaped in the back and deserscape in front. This was a former model with slab granite….and carpet through-out, Fireplace and a very friendly close nit community. Very much a sleeper community. It is quiet with many year around home owners. No HOA Fees, like its sister community…a true Gem and must see.” Listings that are rife with grammatical errors, misspelled words, and poor use of language can prove to be a turnoff. According to an Inland marketing guru who reviewed the copy, “The care someone takes to produce marketing materials is an indication of the care they take in the contracts. You want attention to detail. That said, we are kind-of moving in a world where spelling seems to be optional. What I see come up on Facebook and Twitter sometimes makes me cringe.” | Read More