Right Pricing Is Key to Home Sales

At a meeting of 300 real estate agents and brokers in Richmond, Va., sponsored by Wells Fargo Home Mortgage, real estate author and coach Dirk Zeller stressed that homes need to be priced right in order to move in the current market. He said almost 50 percent of properties on the market are overpriced, meaning agents will not make any money. It takes about two weeks for an agent to recognize that a home is overpriced, Zeller pointed out. He added that buyers are scared of making home purchases these days, and agents must be able to explain why low home prices and interest rates and a large selection of dwellings on the market make it an opportune time to buy. Among other things, Zeller said agents need to know how many homes are on the market, any movement in inventory, and what is selling and not selling. | Read More