Selling a Home Can Be an Art All to Itself

In New Smyrna Beach, Fla., a recent open house doubled as an art exhibit. Realtor Mike O’Brien and artist Ed Dowling collaborated on the event, which invited people to enjoy wine and cheese as they toured the home looking at various pieces of art. According to Dowling, “Displaying our art was a creative way to make sure the house looked inviting. There was no furniture so we wanted to make the spaces look warm and full.” Daytona Beach Area Association of Realtors executive director Mark Dougherty says real estate professionals need to be creative when it comes to grabbing buyers’ attention. He notes that as open houses become more like parties, they are being held in the evenings to attract people who work during the day. Other creative selling strategies include wine tastings and offering prizes to buyers who can answer the most questions about what they saw as they toured the home, says Dougherty. | Read More