Selling With Color

When marketing homes for sale, it is important to keep in mind that color can affect the mood of prospective buyers. Interior walls and ceilings should be a neutral color, but the exact hue depends on the architectural style. Warm tones are best in traditional homes, while earthy browns in conjunction with blues or greens work well in cottages or beach side dwellings. Color themes in neighboring rooms should be taken into consideration to avoid clashing. Those with limited budgets can opt for ceramic and porcelain in neutral tones for the kitchen; while those with more money can consider marble, limestone, or travertine. When it comes to floors, it is best to stick to mid-range browns rather than light or dark shades. As for staging, sellers should choose a couple of colors as accents to stand out against the neutral walls. | Read More