Researchers at Old Dominion University used an eye-tracking program as part of a study on how people perceive a home on the market and how buyers are motivated by what they see. The program enabled the researchers to record the eye movements of people using photos of actual homes for sale. The study revealed that perceptions matter, and the difference in a successful home sale can depend on whether the seller was able to control those perceptions. Real estate agents agreed with the findings of the research, saying they have known anecdotally all along that people have a bias against rooms that are a certain color, particularly pink. “We have for years advised that you should ‘vanilla’ the home, that you de-clutter it and that all of the carpet be some sort of beige, and that the walls be white, or close to white,” says Century 21’s Bill Kessler. “Every other color makes the rooms look smaller and potentially sends a message about the room.” An offending color in an otherwise attractive house could make a potential buyer walk or click away to another house for sale. | Read More
Recent Posts
- DOJ gets its way in buyer broker compensation suit
- Opinion: Why agents are more essential than ever
- Truework and Revvin partner to enhance income verification services for point-of-sale systems
- DataDigest: New data shows how brokerages, agents, landlords & homebuilders were reshaped by the pandemic
- Mortgage applications slump after rates surge to 23-year high
Archives
Categories
- Decor (1,395)
- Energy Saving Tips (15)
- Green Design (22)
- Greening Tips (1,378)
- Home Improvement (2,349)
- Home Remodeling (16)
- Home Security (10)
- Homeowners News (1,265)
- Homeowners News;Top Story (3)
- Housing and Mortgage Trends (1,658)
- Insurance (1)
- Maintenance and Repair (10)
- Safety (4)
- Smart Home Tech (1,118)
- Top Story (106)