Sweetening the Deal

Real estate agents say buyers continue to expect incentives to close deals; and sellers are providing bigger commissions to agents, paying closing costs for buyers, reducing the listing price, and including appliances or other value-added services to ensure a sale. According to Bill Golden of RE/MAX Metro in Atlanta, “We’re dealing with emotional sellers who most often are losing money on their largest asset, but, on the other hand, we have keyed-up buyers who have it in their heads that they can just about steal any house on the market. The reality is somewhere in between, and it’s often a hard place to get to.” Realtors also are paying more money to get deals to the closing table. | Read More