Before using social media to market homes, home sellers or their agents should figure out which outlets are most effective, such as Web sites, video tours on YouTube, and Facebook updates. Those using Facebook should create a page for individual homes or all listings represented by their firms, keeping in mind that passing listings from one Facebook page to another can maximize exposure. They also would be wise to put the listing on Facebook Marketplace, which alerts contacts to new postings. Additionally, people can use Twitter to post unique and exciting features about the home, and they should focus on what makes their area better than others, promoting listings in warm climates when other markets are cold, for example. Finally, they should post only relevant information and avoid frequent or repetitive posts that could be treated as spam. Ultimately, social media, used shrewdly, is a boon in the arsenal of real estate selling and marketing techniques. | Read More

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