Want to Sell Your Home Faster? Use These Terms

A recent Wall Street Journal report indicates that property descriptions can help sell homes at a faster rate if they are property worded. Houses sell 12 percent faster when described as being in “move-in condition” and 9 percent faster when dubbed “starter homes.” Although “handyman specials” sell 50 percent faster, the term lowers sales prices by about 30 percent. Terms denoting distinct attributes, like “granite,” and specific attributes, like “garages,” also boost sales prices. | Read More